Richard Gonzalez

Rich Gonzalez

Professor of Psychology
Professor of Statistics
Professor of Marketing
Research Professor, Research Center for Group Dynamics

Department of Psychology
University of Michigan
3243 East Hall/1004 East Hall
Ann Arbor, MI 48109-1109

Phone: (734)-647-6785/764-7429
Fax: (734)-764-3520
E-Mail: gonzo@umich.edu
Website: http:\\www.lsa.umich.edu/psych/people/directory/profiles/faculty/?uniquename=gonzo

Research Interests

My research interests are in judgment and decision making broadly defined. I study both normative and descriptive decision making using a variety of techniques including mathematical modeling, surveys, field observations, and experimental lab studies. I've recently extended my decision making research to applied settings in product design and medical decision making. I also do research in applied statistics.

Courses Recently Taught

Business Administration 860
Psychology 613, 614, 682, 706,

Education

Ph.D. Psychology, Stanford University, 1990
B.A. Psychology, University of California, Los Angeles, 1985

Selected Publications

Clarkson, D. B.   Gonzalez, R. (2001). Random effects diagonal metric multidimensional scaling models. Psychometrika, 66, 25-43.

Gonzalez, R.   Griffin, D. (2001). Testing parameters in structural equation modeling: Every ``one'' matters. Psychological Methods, 6, 258-269.

Gonzalez, R.   Griffin, D. (2002). Modeling the personality of dyads and groups. Journal of Personality, 70, 901-924.

Griffin, D.   Gonzalez, R. (2003). Models of dyadic social interaction. Philosophical Transactions of the Royal Society of London, Series B, Biological Sciences, 358, 573-581.

Wang, C., Gonzalez, R., Milliron, K., Strecher, V.,   Merajver, S. (2005). Genetic counseling for BRCA1/2: A randomized controlled trial of two strategies to facilitiate the education and counseling process. American Journal of Medical Genetics, 134, 66-73.

Wang, C., Gonzalez, R., Janz, N., Milliron, K., &nbsp Merajver, S. (2007). The role of cognitive appraisal and worry in BRCA1/2 testing decsisions among a clinical population. Psychology & Health, 22, 719-36.